Press
SubscribeJuly 2008
"While bands are losing CD sales and looking for alternative revenue sources, brands and retailers are looking at music as part of the regular marketing mix. This, I believe, offers a perfect marriage of mobile,music and marketing."—Dorrian Porter, CEO of Mozes, in an interview with eMarketer, June 2008
After the videos are screened, attendees — both those in person and those watching our live-stream via BitGravity — will pick the winners via Mozes text-message voting.
The editorial doesn't specifically mention opt-in mobile services such as music marketing specialist Mozes Inc., but Masur says clear opt-in and opt-out procedures are the best safeguards against upsetting regulators as well as alienating consumers.
CEO Dorian Porter talks about how consumer behavior is changing
..Suretone Records is embracing the social media movement with a new Web site designed to give fans of its artists greater interactivity and access to media.
To do so, the label has partnered with companies like Fuse, Mozes and BKWLD. BKWLD designed the site, Flux added various social networking tools, and Mozes contributed the mobile text-messaging element.
Years from now, when our children ask, "What did you do in the mobile revolution, Daddy?" we may find ourselves saying something like: "Uh ... I was waiting for it to actually happen."
We’ve launched Mozes Connect, a web-based product available at www.mozes.com, that enables anyone to create and manage integrated text messaging, voice and web campaigns. Right off the bat you’ll see a whole new look and feel to the site. Keep reading and find out all the new product enhancements now available to help you create [...]
